Unique is the perfect place to get an amazing, fully customized purse that you create. They use all environmentally friendly products and have an great brand image. They needed their updated website to match that identity and have all of the customization options.
To create a seamless ecommerce experience allowing users to browse and purchase customizable purses and hand bags from the palm of their hand.
Before any project begins I highlight goals, and communicate what the client deems as must-haves/non-negotiables. With long-term growth front of mind I conducted research to determine if there is enough market share to fuel this project, who this particular market share consisted of, and key design/functionality elements that would appeal to the right users! After numerous testing, prototyping, and surveying we answered some questions like:
Who does this product appeal to?
What standards will our user best respond to?
Would simplicity enhance usability for the targeted users in this market?
The value enhancing design strength comes from the above preliminary research, and with the right answers to the questions that I ask– I was able to deliver to the client a custom website that moves fluidly, works assumptively, and is built thoughtfully with the standards listed below.